Be an insider

Be an insider

with

with

Know where to go. Where to stay. Where to eat. What to do. Lola finds what’s worth doing and gets to know your taste, helping you find and book whatʼs right for you, all in one place. Just ask Lola.

Insider access to the world's leading travel and hospitality brands

Insider access to the world's leading travel and hospitality brands

Better rates. Better benefits. More ways in. More to come.

Better rates. Better benefits. More ways in. More to come.

Lola is part of Booking Holdings, the world's leading provider of online travel and related services.

Lola is part of Booking Holdings, the world's leading provider of online travel and related services.

Meet

Meet

01

Find something for tonight

Find something for tonight

Dinner. Drinks. A show. Something you haven’t thought of yet. Tell Lola what you're in the mood for and find something worth doing tonight.

02

Land the room with a view

Land the room with a view

Tell Lola what matters to you in a hotel. Lola finds options that fit, locates a preferred rate, and helps you choose the right one.

03

Find the hidden gem

Find the hidden gem

Tell Lola what you like and discover places worth knowing that you might otherwise miss.

04

Book the impossible table

Book the impossible table

Looking for a reservation that’s hard to get? Lola searches what’s available and helps you find the table you want (we know some people).

05

Snag seats to the show

Snag seats to the show

Lola knows what’s worth doing and how to get there.

06

Get away without going far

Get away without going far

Sometimes the hotel is the trip. Tell Lola what kind of escape you want and find somewhere worth checking into closer to home (spa anyone?)

The more Lola knows you the better it gets

The more Lola knows you the better it gets

Lola learns what you like, what matters to you and what you choose, making its recommendations more personal and useful over time.

Lola learns what you like, what matters to you and what you choose, making its recommendations more personal and useful over time.

Corner table, never the bar

Corner table, never the bar

High floor, away from the lift

High floor, away from the lift

Two, usually late

Two, usually late

Orchestra, not balcony

Orchestra, not balcony

Walks everywhere

Walks everywhere

No sponsored results.
No paid placements.
No ads. Ever.

No sponsored results. No paid placements. No ads. Ever.

Corner table, never the bar

High floor, away from the lift

Two, usually late

Orchestra, not balcony

Walks everywhere

The perks of knowing Lola

The perks of knowing Lola

Everyone can be a Lola Member for free. Lola Plus and VIP membership plans will unlock even more access, benefits, and service.

Coming soon

plus

More savings, access and benefits, including preferred hotel rates.

Free

insider

Personalized discovery and booking across the places you go and the things that you do.

Go from idea to booked plans in one conversation

Personalized discovery & planning

Live rates and availability, current to the second

Remembers your preferences and what you've preferred in the past, so every new plan starts ahead

Recommendations based on your preferences, not commissions or paid placements

No ads. Ever.

Coming soon

VIP

Lola’s highest level of savings, access and service.

Lola guide

Lola guide

Places, meals and small discoveries.


Find out what Lola recommends. Always hand written, never sponsored.

How to use Lola

Coming soon

News

Coming soon

Hotels

Coming soon

Restaurants

Coming soon

Frequently asked questions

Frequently asked questions

01

01

What is Lola?

What is Lola?

Lola is an AI assistant for travel, dining and events. You tell Lola what you are looking for in your own words, and Lola comes back with places/events chosen for you, live prices and availability, and a way to book inside the conversation.

02

02

How do I get access?

How do I get access?

Join at lola.com. Lola is opening to members in waves, and invitations generally go out in the order people join. Lola becomes generally available later this fall.

03

03

Do I need an account?

Do I need an account?

Yes. You give your name, email and a few details that help Lola make recommendations for you.

04

04

Is Lola free?

Is Lola free?

Yes. Lola membership is free and gives you conversational discovery, planning and booking, with real-time availability, pricing verified by us and/or our partners and recommendations that get more useful the more you use Lola.

05

05

Does Lola have paid plans?

Does Lola have paid plans?

Yes. Lola Plus and VIP are coming this fall, with more rates, access and benefits on top of everything in the free tier. Pricing and benefits will be made available when the plans open.

06

06

Can I plan and book hotels, restaurants and activities in the same conversation? What about flights?

Can I plan and book hotels, restaurants and activities in the same conversation? What about flights?

Yes, you can book hotels, restaurants, and activities one at a time or all together as part of a plan. There are some restaurants and activities that you may need to book separately from Lola. Lola will advise you. Currently Lola does not yet cover flights, that is coming soon.

07

07

How is Lola different from asking a general AI assistant to plan a trip?

How is Lola different from asking a general AI assistant to plan a trip?

Lola is connected to live inventory, so the hotel, table or ticket you see is real, current and bookable in that moment. Lola provides a selection of booking sources for hotel stays so that you can compare prices yourself. Lola also carries what it learns forward. Tell Lola once that you sleep badly near elevators, and it applies that on the next trip and the one after.

08

08

How is Lola different from a travel booking site?

How is Lola different from a travel booking site?

Booking sites search one category at a time and leave you to assemble the trip. Lola works across hotels, restaurants and activities in a single conversation, keeps track of the plan, and books the pieces as you decide on them. In addition to a free membership, Lola also offers two paid membership plans that provide insider benefits across hotels, dining and experiences.

Lola is your insider across travel, dining and everything worth doing

Inside scoop, straight to your inbox

Lola is part of Booking Holdings, the world's leading provider of online travel and related services.

© 2026 Lola Agent, Inc. All rights reserved.

Lola is your insider across travel, dining and everything worth doing

Inside scoop, straight to your inbox

Lola is part of Booking Holdings, the world's leading provider of online travel and related services.

© 2026 Lola Agent, Inc. All rights reserved.

Lola is your insider across travel, dining and everything worth doing

Inside scoop, straight to your inbox

Terms

Privacy

© 2026 All rights reserved.

Lola is part of Booking Holdings, the world's leading provider of online travel and related services.