Be an insiderwith Lola
Lola is your AI assistant for experiences. Know where to go. Where to stay. Where to eat. What to do. Lola gets to know your taste, finds, and books what’s right for you, all in one place. Just ask Lola.
Join Lola
Insider access to the world's leading travel and hospitality brands
Better rates. Better benefits. More ways in. More to come.
Lola is part of Booking Holdings, the world's leading provider of online travel and related services.
MeetLola
- 01
Find something for tonight
Dinner. Drinks. A show. Something you haven’t thought of yet. Tell Lola what you're in the mood for and find something worth doing tonight.
- 02
Land the room with a view
Tell Lola what matters to you in a hotel. Lola finds options that fit, locates a preferred rate, and helps you choose the right one.
- 03
Find the hidden gem
Tell Lola what you like and discover places worth knowing that you might otherwise miss.
- 04
Book the impossible table
Looking for a reservation that’s hard to get? Lola searches what’s available and helps you find the table you want (we know some people).
- 05
Snag seats to the show
Lola knows what’s worth doing and how to get there.
- 06
Get away without going far
Sometimes the hotel is the trip. Tell Lola what kind of escape you want and find somewhere worth checking into closer to home (spa anyone?)
The more Lola knows you the better it gets
Lola learns what you like, what matters to you, and what you choose, making its recommendations more personal and useful over time.
- Corner table, never the bar
- High floor, away from the lift
- Two, usually late
- Orchestra, not balcony
- Walks everywhere
No sponsored results. No paid placements.No ads. Ever.
Join LolaA taste of the Lola experience
Our creators share what happens when Lola helps them find the places worth knowing about.
The perks of knowing Lola
Everyone can be a Lola Member for free. Lola Plus and VIP membership plans will unlock even more access, benefits, and service.
member
Freefor everyone
- Go from idea to booking in one conversation
- Personalized discovery and planning
- Real-time pricing and availability
- Remembers your preferences and what you’ve preferred in the past so every new plan starts ahead.
- No ads, ever
plus
$5per month
with a 12 month commitment
Everything in Lola member and
- Save up to 10% on 4 and 5 star hotels worldwide
Coming Fall of 2026
- Two days of advance access on ResX
- Discounts on GetYourGuide activities and attractions
- $300 off your first Aero flight
- Quarterly access to personal concierge services
vip
$25per month
with a 12 month commitment
Everything in Lola member and
- Save up to 15% on 4 and 5 star hotels worldwide
- Free first BLADE airport helicopter transfer to or from NYC. Preferred rates for additional trips or travelers
Coming Fall of 2026
- ResX Premium status with five-day advance availability
- Discounts on GetYourGuide activities and attractions
- $400 off your first Aero flight
- Multiple consultations with world class human concierge services each quarter
Lola guide
Places, meals and small discoveries.
Find out what Lola recommends. Always hand written, never sponsored.
Frequently asked questions
- 01
What is Lola?
Lola is an AI assistant for experiences. You tell Lola what you are looking for in your own words, and Lola comes back with places/events chosen for you, live prices and availability, and a way to book inside the conversation.
- 02
How do I get access?
Lola is available today and free to try. Join at lola.com.
- 03
Do I need an account?
Yes. You give your name, email and a few details that help Lola make recommendations for you.
- 04
Is Lola free?
Yes. Lola membership is free and gives you conversational discovery, planning and booking, with real-time availability, pricing verified by us and/or our partners and recommendations that get more useful the more you use Lola.
- 05
Does Lola have paid plans?
Yes. Lola Plus and VIP are available. Members who want more benefits can upgrade to Plus for $5 per month or VIP for $25 per month, each with a 12-month commitment.
- 06
Can I plan and book hotels, restaurants and activities in the same conversation? What about flights?
Yes, you can book hotels, restaurants, and activities one at a time or all together as part of a plan. There are some restaurants and activities that you may need to book separately from Lola. Lola will advise you. Currently Lola does not yet cover flights, that is coming soon.
- 07
How is Lola different from asking a general AI assistant to plan a trip?
Lola is connected to live inventory, so the hotel, table or ticket you see is real, current and bookable in that moment. Lola provides a selection of booking sources for hotel stays so that you can compare prices yourself. Lola also carries what it learns forward. Tell Lola once that you sleep badly near elevators, and it applies that on the next trip and the one after.
- 08
How is Lola different from a travel booking site?
Booking sites search one category at a time and leave you to assemble the trip. Lola works across hotels, restaurants and activities in a single conversation, keeps track of the plan, and books the pieces as you decide on them. In addition to a free membership, Lola also offers two paid membership plans that provide insider benefits across hotels and dining. Lola is an AI assistant for experiences.
Newsroom
What people are saying about Lola. See the coverage.
CNBC Fortt Knox, Jon Fortt
Kayak’s co-founders launch Lola, an AI assistant that plans and books your trip in one conversation
PCMag, Rob Pegoraro
You Booked the Flights. AI Travel Site From Kayak Co-Founders Wants to Do the Rest
Skift, Adriana Lee
Kayak Co-Founders Launch Lola — Booking Holdings’ New AI Assistant: Exclusive
The Verge, Jay Peters