Mike Volpe Reveals Game-changing Demand Gen Tactics at REVTalks

Mike Volpe Reveals Game-changing Demand Gen Tactics at REVTalks

Lola.com CEO presents, “Don’t Play Tennis With A Football – Aligning Your Demand Gen Method To Your GTM Strategy,” at REVTalks Conference – August 12-13, 2019 – Boston

BOSTON – Aug. 12, 2019Mike Volpe, CEO of Lola.com, the Agile Travel Management™ company that provides a super simple way to manage, book, and report on business travel, is presenting, “Don’t Play Tennis With A Football – Aligning Your Demand Gen Method To Your GTM Strategy,” at REVTalks, part of B2B Sales & Marketing Exchange, taking place on Monday, August 12 – Tuesday, August 13, 2019 in Boston. REVTalks is a conference dedicated to sharing the stories of professionals who were able to make a revenue impact.

WHAT: Mike Volpe Reveals Game-changing Demand Gen Tactics at REVTalks

WHEN: Monday, August 12, 2019, 11:28 a.m. – 11:43 a.m. EDT

WHERE: Encore Boston Harbor, 1 Broadway, Everett, MA

Rapid revenue growth can be truly game-changing – uprooting entire industries, creating new categories, and crowning new market leaders. If you make the wrong demand generation investments, you can waste a lot of time and money for little growth. The right investment for one company might be the exact wrong investment for another. Aligning your company strategy with your go-to-market plan tied to a demand gen program is key. Volpe talks about when to use which demand gen tactics and how to diagnose if you are misaligned or well aligned.

Speakers are delivering talks in a 15-minute “TEDTalks” format about how they accomplished revenue impact and the “a-ha” moments that sparked their change. Topics are focused on three major trends we are seeing in the B2B World – digital transformation, business accountability, and customer experience.

Volpe has been asked to speak at numerous conferences on sales, marketing and growth, as well as people operations, leadership, hiring and culture and is a strong advocate for building great teams with a wide range of talent. Previously, he was CMO at Cybereason, a cybersecurity SaaS company, where he helped the company increase sales pipeline by 650% in a single year and grow revenue by five times during his tenure. He was also part of the founding team at HubSpot, where he spent eight years growing the company from five people to over 1,000 employees, $175m in revenue, and a successful IPO.

Volpe is well-known and active in the Boston SaaS and startup communities as a member of the board of directors of Validity and Privy, and as an angel investor in more than 30 startups. Check him out on Twitter, LinkedIn, and Instagram.

At REVTalks, passionate speakers share their journey to revenue impact with their audience who is looking to master the challenges of revenue accountability. For more information on the event, visit: https://b2bsalesmarketing.exchange/revtalks/

About Lola.com

Lola.com makes Agile Travel Management real by providing a super simple way to manage, book and report on business travel, saving employers and travelers time and money. Happy employee travel experiences within a policy can be set up in five minutes. Lola.com uses machine learning and 24/7 support to help travelers easily book trips, while empowering managers to create policies, view budgets and expenditures, and monitor their globetrotting team efficiently. Based in Boston, the company was founded in 2015 by Paul English, co-founder of the travel booking site KAYAK, and is led by CEO Mike Volpe, previously CMO at HubSpot. For more information, visit https://www.lola.com/ and connect on LinkedIn, Twitter, Instagram and Facebook.

Tracy Wemett


About the Author: Tracy Wemett