Lola.com's Rachel Neasham Shares SaaS Pricing and Packaging Strategies at Project Product
Neasham presents on Lola.com's success with annual subscription-based business travel software on Tuesday, March 19 in Carmel, IN
BOSTON – Mar. 19, 2019 – Rachel Neasham, Director of Product at Lola.com, the Agile Travel Management™ company that provides a super simple way to manage, book and report on business travel, is speaking on how to successfully price and package SaaS products at Project Product: Uniting Product Marketing & Management on Tuesday, March 19, 2019 in Carmel, IN. She is joined by other tech and SaaS leaders, marketers and product gurus from SAP, Salesforce, PERQ, PactSafe, Lessonly, Aprimo, and more.
WHAT: Lola.com’s Rachel Neasham Presents, “Pricing & Packaging Philosophies in Today'sSubscription, SaaS World” at Project Product
WHEN: Tuesday, March 19, 2019, 11:50 a.m. – 12:20 p.m. EDT
WHERE: 502 East Event Centre, 502 East Carmel Drive, Carmel, IN
Project Product is a conference for tech leaders, marketers, and product professionals that addresses how product marketers and managers can better work together and propel their careers through hands-on sessions and networking.
Pricing and packaging SaaS products is never an easy task. Should you charge? How much? Is it one-size-fits-all or should you offer multiple packages? Neasham shares how Lola.com went from charging customers nothing to successfully charging hundreds of clients an annual subscription fee for their business travel software. Learn how understanding your customer is the first step in pricing, how the competitive intelligence Lola.com gathered and their positioning set them up for success, and why the ability to adapt to change is crucial. She also shares how internal buy-in from colleagues can make or break your pricing strategy.
Neasham graduated with a bachelor’s degree in human geography from the United States Military Academy at West Point in 2009 where she also was captain of the women’s army lacrosse team. After five years in the Army, including deployments to Iraq and Afghanistan, she joined Lola.com in 2015. She was drawn to the challenges of a startup and wanted to be part of a team that inspired her to be her best while assisting in the creation of a product and company that aimed to improve people’s lives. Neasham is a co-lead volunteer for the Boston Chapter of Women in Product, a non-profit organization passionate about diversity in product management. Follow her on Twitter @rneasham.
The event is hosted by 56th Street Productions, an event and conference production house providing memorable experiences to help you grow in your professional career. Visit:
Lola.com makes Agile Travel Management real by providing a super simple way to manage, book and report on business travel, saving employers and travelers time and money. Happy employee travel experiences within a policy can be set up in five minutes. Lola.com uses machine learning and 24/7 support to help travelers easily book trips, while empowering managers to create policies, view budgets and expenditures, and monitor their globetrotting team efficiently. Based in Boston, the company was founded in 2015 by Paul English, co-founder of the travel booking site KAYAK, and is led by CEO Mike Volpe, previously CMO at HubSpot. For more information, visit https://www.lola.com/ and connect on LinkedIn, Twitter, Instagram and Facebook.