Lola.com's Krista Pappas Speaks on 'Win the Booking' at Digital Travel 2019
Digital Travel 2019 Is Helping Executives to Re-Imagine Customer Journey and Enhance Personalization – April 8-10, 2019 – Indian Wells, CA
BOSTON – April 8, 2019 – Krista Pappas, SVP Business Development at Lola.com, the Agile Travel Management™ company that provides a super simple way to manage, book, and report on business travel, is presenting during the Fireside Chat, “Win the Booking! Now with…More Urgency,” at Digital Travel 2019, taking place on Monday, April 8 – Wednesday, April 10, 2019 in Indian Wells, CA. Digital Travel is the premier interactive conference for travel executives who are looking to re-imagine their customer journey. This year’s conference addresses enhanced personalization to deliver better cross-channel experiences.
WHAT: Lola.com’s Krista Pappas Presents the Fireside Chat, “Win the Booking! Now with…More Urgency,” at Digital Travel 2019
WHEN: Tuesday, April 9, 2019, 2:15 p.m. - 2:35 p.m. PDT
WHERE: Hyatt Regency Indian Wells, 44600 Indian Wells Ln, Indian Wells, CA
As travelers leave more and more to the last minute, companies are searching for ways to create urgency in the booking process that go beyond discounts. This talk gives tips and tricks for staying top of mind with the customer, benefits for customers’ convenience perks, and benefits for companies, including the opportunity for increased touch points. The session is being moderated by Brian Sumers, Senior Aviation Business Editor at Skift, the industry’s largest intelligence and marketing platform in travel. The session is in the International track, where attendees are discussing how to go beyond the borders of your company to reach consumers or work with industry partners to achieve business goals.
Pappas is a multi-disciplined, digital travel innovator and entrepreneur. She draws on more than 20 years of executive leadership experience in the travel industry, from startups to publicly traded companies, including her role as Global Director and Head of Travel of Bing, a Microsoft company, where she led all commercial aspects, evangelism, and strategy for Bing Travel. She has led and scaled global teams in sales and development, and marketing and customer acquisition. At Lola.com, Pappas oversees the company’s business development and distribution strategy.
Prior to Lola.com, Pappas was the COO of DuVine Cycling + Adventure, responsible for the overall day-to-day management and growth of the company. She was an executive team member of the startup teams Farecast acquired by Microsoft and SmarterTravel which was acquired by TripAdvisor. She also led travel at the New York Times Digital (NYTd) after selling her company FareChase, the first travel metasearch company to Yahoo! Pappas was coined the first “Internet Travel Analyst” in 1999, and from that point on, has been deeply immersed in the travel industry. Her focus has been on the intersection of travel disruption, technology, search, and customer experience.
She currently invests and advises early stage Internet companies in commerce and travel and sits on several travel boards.
For more information on Digital Travel 2019, visit:
Lola.com makes Agile Travel Management real by providing a super simple way to manage, book and report on business travel, saving employers and travelers time and money. Happy employee travel experiences within a policy can be set up in five minutes. Lola.com uses machine learning and 24/7 support to help travelers easily book trips, while empowering managers to create policies, view budgets and expenditures, and monitor their globetrotting team efficiently. Based in Boston, the company was founded in 2015 by Paul English, co-founder of the travel booking site KAYAK, and is led by CEO Mike Volpe, previously CMO at HubSpot. For more information, visit https://www.lola.com/ and connect on LinkedIn, Twitter, Instagram and Facebook.