Lola.com's Jeanne Hopkins Recognized as 20 Women to Watch Winner for 7th Time
Long-Established CMO and revenue creator lands on Sales Lead Management Association's 2019 20 Women to Watch List
BOSTON – April 18, 2019 – Jeanne Hopkins, CMO at Lola.com, the Agile Travel Management™ company that provides a super simple way to manage, book, and report on business travel, was named a winner of the 2019 20 Women to Watch Annual Recognition Program by the Sales Lead Management Association (SLMA) – for the seventh time. Increasingly, women are breaking into the C-Suite as revenue creators in marketing, sales, and customer service, and Hopkins has paved the way. Each year, SLMA honors 20 women because of their demonstrated ability to create wealth for their company as proven leaders.
“This is the ninth year of this leadership recognition program, and the 20 women selected by the judges have many things in common,” said James Obermayer, CEO of SLMA. “They have strong business accomplishments, service on business and non-profit boards, advanced degrees, and a record of giving back to their communities and industries. Many are speakers, writers, and authors. They have founded companies, and they work in manufacturing, agencies, software and services, and fulfilled roles as C-level executives, customer service, sales and marketing departments.”
As CMO at Lola.com, Hopkins leads both the company’s marketing organization, building a metrics-based powerhouse to fuel demand as well as its customer success organization, ensuring a great Lola customer experience. She was previously Executive Vice President and CMO at Ipswitch and has held executive marketing roles at HubSpot, Symmetricom (now Microsemi), SmartBear, MarketingSherpa and Continuum. At HubSpot, Hopkins’ leadership helped the company land on the number two spot on the Inc. 500 list of fastest growing companies by generating 50,000 net new leads per month.
Hopkins is also an accomplished writer, advisor and speaker. She co-authored “Go Mobile,” a top-selling mobile marketing book on Amazon.com, and serves on the Advisory Boards of BrightInfo, Bedrock Data, and SLMA. She also serves as the Co-Chair of the MassTLC Sales and Marketing Group.
Hopkins has been honored four times by SLMA as one of the 50 Most Influential Sales Lead Management professionals, and named each year to the 40 Most Inspiring Leaders since its inception in 2015.
Nominees were judged on their contributions to a combination of C-level management skills, published works, and marketing and sales activities. Additional qualifications, such as board positions, authorships, non-profit experience and relevant activities and presentations, were taken into consideration.
To see the full list of winners, visit: https://www.20women2watch.com/
About the Sales Lead Management Association
At the Sales Lead Management Association, we believe that managing sales leads manages revenue. Membership and subscriptions to various publications and broadcasts, as they should be, are free. For information call Sue Campanale at 360-933-1259. The Sales Lead Management Association is a division of the Funnel Media Group, LLC, which publishes the Funnel Radio Channel and B2B Podcast Directory.
Lola.com makes Agile Travel Management real by providing a super simple way to manage, book and report on business travel, saving employers and travelers time and money. Happy employee travel experiences within a policy can be set up in five minutes. Lola.com uses machine learning and 24/7 support to help travelers easily book trips, while empowering managers to create policies, view budgets and expenditures, and monitor their globetrotting team efficiently. Based in Boston, the company was founded in 2015 by Paul English, co-founder of the travel booking site KAYAK, and is led by CEO Mike Volpe, previously CMO at HubSpot. For more information, visit https://www.lola.com/ and connect on LinkedIn, Twitter, Instagram and Facebook.