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Lola.com’s Jeanne Hopkins Named CMO of the Year Finalist by MassTLC in 22nd Annual Technology Leadership Awards

Lola.com’s Jeanne Hopkins Named CMO of the Year Finalist by MassTLC in 22nd Annual Technology Leadership Awards

Jeanne Hopkins recognized by MassTLC as an outstanding leader and team-builder, managing various marketing disciplines while driving revenue

BOSTON – Sept. 16, 2019 – Jeanne Hopkins, CMO at Lola.com, the Agile Travel Management™ company that provides a super simple way to manage, book, report, and save on business travel, has been named a finalist for CMO of the Year by MassTLC in the 22nd Annual Technology Leadership Awards. Finalists were selected from hundreds of nominations across 16 award categories, judged by panels of industry leaders, and announced last week at a reception for members of the Massachusetts innovation community. Hopkins is well known in the Boston tech community for paving the way for women to break into the C-Suite as revenue creators in marketing, sales, and customer service.

“Each year I am humbled to be part of a region and community with some of the most brilliant and creative minds in the world who work to solve the most complex problems we face today,” stated MassTLC CEO, Tom Hopcroft. “The impressive list of nominees this year demonstrates the depth and breadth that the tech and innovation ecosystem provides—from business enablement to medical devices, ed tech, cybersecurity, robotics, and advanced manufacturing—and continues to showcase the deep pool of talent and determination that makes Massachusetts a global hub.” 

As CMO at Lola.com, Hopkins leads both the company’s marketing organization, building a metrics-based powerhouse to fuel demand, as well as its customer success organization, ensuring a great Lola customer experience. She was previously Executive Vice President and CMO at Ipswitch and has held executive marketing roles at HubSpot, Symmetricom (now Microsemi), SmartBear, MarketingSherpa and Continuum.

At HubSpot, Hopkins’ leadership helped the company land on the number two spot on the Inc. 500 list of fastest growing companies by generating 50,000 net new leads per month. She is also an accomplished writer, advisor and speaker. She co-authored “Go Mobile,” a top-selling mobile marketing book on Amazon.com. She serves on the Advisory Boards of Coffee Cup Collective and Sales Lead Management Association. She also serves as the Co-Chair of the MassTLC Sales and Marketing Group.

Winners will be announced at the All Stars of Tech Winners’ Celebration on November 6, 2019 at Fenway Park. More details, including the full list of finalists and advance event registration, are available at: https://www.masstlc.org/leadership-awards/

Hopkins is also an invited panelist for MassTLC’s event, “Demand Generation Peer Meeting: Explore Why Customers Are Your Keys to Generating Demand,” on Tuesday, September 17, 2019, 8:00 a.m. – 10:00 a.m. EDT at LogMeIn, 320 Summer Street in Boston. A panel of marketers is addressing the way customer insights can inform demand generation strategies and accelerate future opportunities for customer expansion and growth.

Hopkins is joined on the panel by Derek Slayton, CMO at Terminus; David Coates, Director of Customer Marketing at Forter; Evan Jacobs, Sr. Manager, Global Customer Advocacy at Akamai; and Tom Rogers, Senior Director, Growth Marketing and Operations at Rapid7. Moderator is Lauren McCollum, VP, Corporate Marketing, at Unified Communications & Collaboration. Members may register for the free event at:

https://www.eventbrite.com/e/demand-generation-peer-meeting-explore-why-customers-are-your-keys-to-generating-demand-tickets-66901499185

About Massachusetts Technology Leadership Council, Inc.

With 450 member companies, the Mass Technology Leadership Council (MassTLC) is the region's leading technology association and the premier network for tech executives, entrepreneurs, investors and policy leaders. MassTLC's purpose is to accelerate innovation by connecting people from across the technology landscape, providing access to industry-leading content and ideas and offering a platform for visibility for member companies and their interests. More at www.masstlc.org.

About Lola.com

Lola.com makes Agile Travel Management real by providing a super simple way to manage, book and report on business travel, saving employers and travelers time and money. Happy employee travel experiences within a policy can be set up in five minutes. Lola.com uses machine learning and 24/7 support to help travelers easily book trips, while empowering managers to create policies, view budgets and expenditures, and monitor their globetrotting team efficiently. Based in Boston, the company was founded in 2015 by Paul English, co-founder of the travel booking site KAYAK, and is led by CEO Mike Volpe, previously CMO at HubSpot. For more information, visit https://www.lola.com/ and connect on LinkedIn, Twitter, Instagram and Facebook.

Contact:
Tracy Wemett
BroadPR
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About the Author: Kathleen Burns