’s CMO Presents 5 Reasons Why Marketing Should Own Customer Success at B2B Marketing Exchange’s CMO Presents 5 Reasons Why Marketing Should Own Customer Success at B2B Marketing Exchange

Jeanne Hopkins presents on customer success tactics on Tuesday, February 25, 2020 in Scottsdale, AZ; is 2020 Finny Finalist for podcast series

BOSTON – Feb. 24, 2020 Jeanne Hopkins, CMO at, the Agile Travel Management™ company that provides a super simple way to book, manage, report, and save on business travel, is presenting, “5 Reasons Why Marketing Should Own Customer Success,” at the B2B Marketing Exchange, taking place on Monday, February 24 – Wednesday, February 26, 2020 in Scottsdale, Arizona. #B2BMX is a must-attend event for B2B sales and marketing practitioners at the forefront of implementing cutting edge tactics and technologies.

WHAT:’s Jeanne Hopkins Presenting 5 Reasons Why Marketing Should Own Customer Success

WHEN: Tuesday, February 25, 2020, 11:25 a.m. – 12:10 p.m. MST

WHERE: Hyatt Regency Scottsdale Resort, 7500 E. Doubletree Ranch Road, Scottsdale, AZ

Customer success is a relatively new function in many companies, and the team is often placed in areas that don’t allow for maximum success. When Marketing owns Customer Success, it becomes a program aligned with Customer Marketing. Jeanne reveals how you can stand out by mapping the customer experience across all department silos. She addresses how to integrate Customer Success into Marketing most effectively, how to build a cohesive plan for Customer Success, the role of Customer Success based on the stage of your company, how to map Customer Experience across all department silos, and real-world examples of Customer Success functions at their finest.

Jeanne leads both’s marketing organization, building a metrics-based powerhouse to fuel demand as well as its customer success organization, ensuring a great Lola customer experience. She was previously Executive Vice President and CMO at Ipswitch (now Progress) and has held executive marketing roles at HubSpot, Symmetricom (now Microsemi), SmartBear, MarketingSherpa, and Continuum (now ConnectWise). At HubSpot, Jeanne's leadership helped the company land on the number two spot on the Inc. 500 list of fastest growing companies by generating 50,000 net new leads per month.

Jeanne is also an accomplished writer, advisor and speaker. She co-authored "Go Mobile," a top-selling mobile marketing book on She serves on the Advisory Boards of Coffee Cup Collective and Sales Lead Management Association, and serves as the Co-Chair of the MassTLC Sales and Marketing Group. Jeanne has won several industry awards for her achievements as a marketing leader. is a 2020 Finny Finalist in B2B Marketing Exchange’s Killer Content Awards. The marketing team is being recognized for its nomination of three podcasts launched last year to educate listeners on a variety of topics. Jeanne is the host of Table Fries, featuring the diverse group of women who candidly share about career development, work-life balance, and more. Table Fries is 22 episodes strong. 

CEO of, Mike Volpe is host of the Agile Operations Podcast, where he has rallied top leaders in business who have shared their “outside of the box” thinking in handling operations at their companies. Road Warrior Radio is hosted by Ryan L. Ball, VP of Sales at for sales execs, entrepreneurs, and project managers who spend a good chunk of time hustling on the road. Listen to any of’s podcasts at:

For more information on the B2B Marketing Exchange, visit: 

About makes Agile Travel Management real by providing a super simple way to book, manage, and report on global business travel, saving employers and travelers time and money. Employee-friendly travel policies can be set up in five minutes, while managers can view budgets and expenditures in real-time and efficiently monitor their globetrotting team. With’s 24/7/365 customer support included in its flat-fee rate, there is no easier way for travelers to book and rebook competitively priced flights and hotels. Based in Boston, the company was founded in 2015 by Paul English, co-founder of the travel booking site KAYAK, and is led by CEO Mike Volpe, part of the founding team at HubSpot. For more information, visit and connect on LinkedIn, Twitter, Instagram and Facebook.

Tracy Wemett

About the Author: Kathleen Burns
Kathleen Burns was a Content Marketing Associate at from 2019-20.