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Lola.com’s CMO Featured as Q&A Speaker at Sales Empowerment Summit for Women

Lola.com’s CMO Featured as Q&A Speaker at Sales Empowerment Summit for Women

Jeanne Hopkins joins some of Boston’s fearless sales superheroes at Sales Empowerment Summit for Women – Friday, October 25, 2019 – Hudson, MA

BOSTON – Oct. 17, 2019Jeanne Hopkins, CMO at Lola.com, the Agile Travel Management™ company that provides a super simple way to manage, book, report, and save on business travel, is a featured speaker at the Sales Empowerment Summit for Women on Friday, October 25, 2019 in Hudson, MA. Lisa Allocca, President and Co-founder of Red Javelin Communications, is conducting a Q&A with Jeanne for the session, “Using the Power of Brand to Ignite Lead Quality.” Jeanne is a current finalist for MassTLC’s Leadership Award – CMO of Year. The event aims to help women improve their growth strategy and raise their sales game at all stages of the buyer journey. Lysa Miller, co-founder of 3 Media Web and founder of MetroWest Women’s Network, is the host.

WHAT: Jeanne Hopkins Featured as Q&A Speaker for, “Using the Power of Brand to Ignite Lead Quality,” at Sales Empowerment Summit for Women

WHEN: Friday, October 25, 2019, 10:00 a.m. EDT

WHERE: Out Of Office Coworking, 43 Broad Street, Suite C300, Hudson, MA

Other Boston fearless female sales superheroes speaking at the event include Charlene DeCesare, CEO and Founder of Firewalk Sales; Jill Chiara, VP Enterprise Sales at DRIFT; Heather Davis Lam, Revenue Operations at Jebbit; Allie Kelly, VP Marketing at JazzHR; and Samantha Stone, Founder and CMO at The Marketing Advisory Network.

As CMO at Lola.com, Jeanne leads both the company’s marketing organization, building a metrics-based powerhouse to fuel demand, as well as its customer success organization, ensuring a great Lola customer experience. She was previously Executive Vice President and CMO at Ipswitch and has held executive marketing roles at HubSpot, Symmetricom (now Microsemi), SmartBear, MarketingSherpa and Continuum.

At HubSpot, Jeanne’s leadership helped the company land on the number two spot on the Inc. 500 list of fastest growing companies by generating 50,000 net new leads per month. She is also an accomplished writer, advisor and speaker. She co-authored “Go Mobile,” a top-selling mobile marketing book on Amazon.com. Jeanne serves on the Advisory Boards of Coffee Cup Collective and Sales Lead Management Association, and as Co-Chair of the MassTLC Sales and Marketing Group.

The Sales Empowerment Summit is for business professionals looking to better understand the sales process to improve and grow revenue by increasing lead generation through brand, sales, and automation. For more information, visit: https://www.salesempowermentsummit.com

About 3 Media Web

3 Media Web is an award-winning website design and digital marketing agency, specializing in designing, developing, and promoting websites on the WordPress platform for growing organizations. For more information, visit https://www.3mediaweb.com

About Lola.com

Lola.com makes Agile Travel Management real by providing a super simple way to manage, book and report on business travel, saving employers and travelers time and money. Happy employee travel experiences within a policy can be set up in five minutes. Lola.com uses machine learning and 24/7 support to help travelers easily book trips, while empowering managers to create policies, view budgets and expenditures, and monitor their globetrotting team efficiently. Based in Boston, the company was founded in 2015 by Paul English, co-founder of the travel booking site KAYAK, and is led by CEO Mike Volpe, previously CMO at HubSpot. For more information, visit https://www.lola.com/ and connect on LinkedIn, Twitter, Instagram and Facebook.

Tracy Wemett

About the Author: Mike Baker
Mike is Director of Marketing for Lola.com and a former journalist, farmer and teacher.