Lola.com Lands HubSpot Alum and Marketing Powerhouse Jeanne HopkinsBy Mike Baker, published on Oct 1, 2018
Renowned B2B Marketer Jeanne Hopkins Joins Lola.com as CMO to Lead Marketing and Drive Sales Globally for Agile Business Travel Management Software
BOSTON – Oct. 1, 2018 – Lola.com, Agile Travel Management™, named Jeanne Hopkins, HubSpot alumna and marketing powerhouse, as the company’s new Chief Marketing Officer. Hopkins was previously Executive Vice President and CMO of Ipswitch, leading the company’s worldwide marketing organization. Hopkins is known for creating marketing machines that spearhead data-driven, high-velocity demand creation programs to drive high-growth for software companies.
“Lola.com is quickly emerging as the easy-to-use corporate travel solution for companies big and small to save time and money,” said Hopkins. “My experience with proven inbound marketing and content creation strategies to drive a strong top of the funnel for sales will serve the company well as it enters an anticipated phase of high growth.”
Hopkins has also held executive marketing roles at HubSpot, Symmetricom (now Microsemi), SmartBear, MarketingSherpa and Continuum. At HubSpot, her leadership helped the company land on the number two spot on the Inc. 500 list of fastest growing companies by generating 50,000 net new leads per month. She has been serving on the Advisory Boards of BrightInfo, Bedrock Data, the Sales Lead Management Association (SLMA), and as a strategic advisor to Protinuum, Cyber Security Intelligence. She also serves as the Co-Chair of the MassTLC Sales and Marketing Group.
Earning numerous marketing awards over her career, Hopkins won a Killer Content Award, Women in IT Award, and B2B Marketing Innovators Award, among others in 2018. She has also been named six times to SLMA’s “20 Women to Watch” List, most recently in April 2018. She has been honored four times by SLMA as one of the 50 Most Influential Sales Lead Management professionals, and named each year to the 40 Most Inspiring Leaders since its inception in 2015. She is a powerhouse on Twitter, having been recognized by Social Media Marketing (SMM) Magazine’s list of Top CMOs on Twitter, now nearing 100,000 @jeannehopkins followers.
“Lola.com’s strategic vision, product backed with powerful technology and strong opportunities are coming together to create the leading business travel management solution across multiple industries,” said Mike Volpe, CEO of Lola.com. “Having the right team in place across the organization is essential to penetrating the market and driving profitable growth. Jeanne has led many teams into and through high growth phases, and we expect her experience will deliver results for Lola.com.”
Hopkins is also a frequent speaker and accomplished writer, co-authoring, “Go Mobile,” a top-selling mobile marketing book on Amazon.com.
Agile Travel Management is a quick, dynamic and flexible way to create a policy that enables employees to do what’s right for the business. Happy employee travel experiences within a policy can be set up in five minutes. To learn more about Lola.com, visit LinkedIn at https://www.linkedin.com/company/lolatravel/ or follow @LolaTravel on Twitter.