CMO Presents on 5 Employee Advocacy Programs at AMPlify CMO Presents on 5 Employee Advocacy Programs at AMPlify
Contents's Jeanne Hopkins cites successes and failures of 5 employee advocacy programs at 5 companies at AMPlify —  June 11-12, 2019 in Boston

BOSTON – June 11, 2019 Jeanne Hopkins, CMO at, the Agile Travel Management™ company that provides a super simple way to manage, book, and report on business travel, is presenting, “Five Companies. Five Employee Advocacy Programs. Five Levels of Success,” at AMPlify, the Employee Advocacy and Engagement Conference, taking place on Tuesday, June 11 – Wednesday, June 12, 2019 in Boston. AMPlify is the only marketing event addressing the unique challenges associated with leveraging employees and stakeholders in your digital marketing strategies.

WHAT:’s Jeanne Hopkins Presents, “Five Companies. Five Employee Advocacy Programs. Five Levels of Success,” at AMPlify

WHEN:        Tuesday, June 11, 2019, 10:00 a.m. – 10:30 a.m. EDT

WHERE:      The Revere Hotel, 200 Stuart St, Boston, MA

Hopkins’ cites examples from five different companies where she’s led their marketing organizations.  She talks about the implementation of each advocacy program and what made each more (or less) successful in the overview of the five. What is the goal of an advocacy program? Is it for employees or customers?  Is employee advocacy a social amplification method to get more buzz for your brand? What can you do when the program is clearly not working? What happens when it scales and the leaderboard is blowing up? How do you recognize achievement from the different internal audiences such as Engineering, Product, and Sales?

Attendees learn how to build a communications team to scale with company demands, use organic social media and employee advocacy programs to effectively reach and engage with broader audiences, and leverage a variety of channels to communicate internally while driving employee engagement.

Hopkins leads both’s marketing organization, building a metrics-based powerhouse to fuel demand as well as its customer success organization, ensuring a great Lola customer experience. She was previously Executive Vice President and CMO at Ipswitch (now Progress Software) and has held executive marketing roles at HubSpot, Symmetricom (now Microsemi), SmartBear, MarketingSherpa and Continuum. At HubSpot, her leadership helped the company land on the number two spot on the Inc. 500 list of fastest growing companies by generating 50,000 net new leads per month.

Hopkins is also an accomplished writer, advisor, and speaker. She co-authored “Go Mobile,” a top-selling mobile marketing book on She serves on the Advisory Boards of BrightInfo, Bedrock Data, and Sales Lead Management Association. She also serves as the Co-Chair of the MassTLC Sales and Marketing Group. Hopkins has won several industry awards for her achievements as a marketing leader.

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About makes Agile Travel Management real by providing a super simple way to manage, book and report on business travel, saving employers and travelers time and money. Happy employee travel experiences within a policy can be set up in five minutes. uses machine learning and 24/7 support to help travelers easily book trips, while empowering managers to create policies, view budgets and expenditures, and monitor their globetrotting team efficiently. Based in Boston, the company was founded in 2015 by Paul English, co-founder of the travel booking site KAYAK, and is led by CEO Mike Volpe, previously CMO at HubSpot. For more information, visit and connect on LinkedIn, Twitter, Instagram and Facebook.


Tracy Wemett



About the Author: Mike Baker
Mike was Director of Marketing for and a former journalist, farmer and teacher.