Live MarketingProfs Webinar on Increasing Revenue with Customer Success Presented by Lola.com’s CMOBy Kathleen Burns, published on Mar 16, 2020
Jeanne Hopkins to present, “Add Value and Revenue by Owning Customer Success,” on Tuesday, March 17, 2020
BOSTON – March 16, 2020 – Jeanne Hopkins, CMO of Lola.com, the Agile Travel Management™ company that provides a super simple way to book, manage, report, and save on business travel, is the speaker for the live MarketingProfs webinar, “Add Value and Revenue by Owning Customer Success,” on Tuesday, March 17, 2020. When Marketing owns Customer Success, everyone profits – you just need to know how to structure the team and build a cohesive plan.
WHAT: MarketingProfs Webinar: “Add Value and Revenue by Owning Customer Success,” Presented by Jeanne Hopkins
WHEN: Tuesday, March 17, 2020, 2:00 p.m. - 3:00 p.m. EDT
Where can marketers add the most value to their organization and drive more revenue? Customer Success is a relatively new function in many companies, and the team is often placed in areas that don't allow for maximum impact. Onboarding, retention, upselling – how should marketers map the customer experience and build a cohesive plan for success? In this webinar, learn how to determine the role of Customer Success based on the stage of your company, map customer experience across all departments, effectively integrate Customer Success into Marketing, and make effective use of “voice of the customer” insights from sales, product marketing, and service.
Jeanne leads both Lola.com’s marketing organization, building a metrics-based powerhouse to fuel demand as well as its customer success organization, ensuring a great Lola customer experience. She was previously Executive Vice President and CMO at Ipswitch (now Progress) and has held executive marketing roles at HubSpot, Symmetricom (now Microsemi), SmartBear, MarketingSherpa, and Continuum (now ConnectWise). At HubSpot, Jeanne's leadership helped the company land on the number two spot on the Inc. 500 list of fastest growing companies by generating 50,000 net new leads per month.
Jeanne is also an accomplished writer, advisor and speaker. She co-authored "Go Mobile," a top-selling mobile marketing book on Amazon.com. She serves on the Advisory Boards of Coffee Cup Collective and Sales Lead Management Association, and serves as the Co-Chair of the MassTLC Sales and Marketing Group. Jeanne has won several industry awards for her achievements as a marketing leader.
Sponsored by TrustRadius, the webinar is free to MarketingProfs subscribers. To register, visit:
Lola.com makes Agile Travel Management real by providing a super simple way to book, manage, and report on global business travel, saving employers and travelers time and money. Employee-friendly travel policies can be set up in five minutes, while managers can view budgets and expenditures in real-time and efficiently monitor their globetrotting team. With Lola.com’s 24/7/365 customer support included in its flat-fee rate, there is no easier way for travelers to book and rebook competitively priced flights and hotels. Based in Boston, the company was founded in 2015 by Paul English, co-founder of the travel booking site KAYAK, and is led by CEO Mike Volpe, part of the founding team at HubSpot. For more information, visit https://www.lola.com/ and connect on LinkedIn, Twitter, Instagram and Facebook.Contact: