Jeanne Hopkins Joins Customer Panel at MassTLC's BUILD Your Business Conference
Experts discuss how to establish a customer success group at on Friday, March 15, 2019 in Cambridge
BOSTON – Mar. 14, 2019 – Jeanne Hopkins, CMO at Lola.com, the Agile Travel Management™ company that provides a super simple way to manage, book and report on business travel, is speaking at the breakout session, “Building your Customer Success Organization,” at MassTLC’s BUILD Your Business Conference on Friday, March 15, 2019 in Cambridge. Hopkins is also a mentor at the BUILD Conference Mentor Breakfast where she’ll be available to meet one-on-one with managers and directors in sales and marketing who are looking to take the next step in their careers. She serves as the Co-Chair of the MassTLC Sales and Marketing Group.
WHAT: Jeanne Hopkins Participates in MassTLC’s BUILD Your Business as Speaker and Lead at Mentor Breakfast
WHEN: Friday, March 15, 2019, 8:30 a.m. – 5:30 p.m. EDT
WHERE: Microsoft NERD, 1 Memorial Drive, Cambridge, MA
The event features strategic insights on topics ranging from product marketing and customer success to understanding, defining and supporting cross-functional roles in your organization. Attendees get a holistic view of building a technology company’s leadership, marketing, sales and human resources functions.
On the panel, Building your Customer Success Organization, Hopkins is joined by Jonathan Ranger, Chief Customer Officer at Evergage; Emmanuelle Skala, SVP of Customer Success at Toast; and Danielle Zimmerman, VP, Builder Community at Quick Base. They are discussing strategic and tactical approaches to breaking down silos within your company as you establish a customer success group. Learn how to develop effective processes for a results-driven program and how to set appropriate goals to drive customer engagement and revenue growth. The panel is targeted to senior level executives who want to launch or scale their CS organization.
Hopkins leads both Lola.com’s marketing organization, building a metrics-based powerhouse to fuel demand as well as its customer success organization, ensuring a great Lola customer experience. She was previously Executive Vice President and CMO at Ipswitch and has held executive marketing roles at HubSpot, Symmetricom (now Microsemi), SmartBear, MarketingSherpa and Continuum. At HubSpot, Hopkin’s leadership helped the company land on the number two spot on the Inc. 500 list of fastest growing companies by generating 50,000 net new leads per month.
Hopkins is also an accomplished writer, advisor and speaker. She co-authored “Go Mobile,” a top-selling mobile marketing book on Amazon.com. She serves on the Advisory Boards of BrightInfo, Bedrock Data and Sales Lead Management Association. Hopkins has won several industry awards for her achievements as a marketing leader.
For more information on MassTLC’s BUILD Your Business Conference, visit: https://www.masstlc.org/buildconference/
As the largest and most powerful technology association in the region, MassTLC’s mission is to accelerate growth, innovation, and the development of an inclusive tech ecosystem in Massachusetts. For more than 30 years, MassTLC has served as the premier network for thousands of companies and entrepreneurs seeking valuable connections. For more information, visit: https://www.masstlc.org
Lola.com makes Agile Travel Management real by providing a super simple way to manage, book and report on business travel, saving employers and travelers time and money. Happy employee travel experiences within a policy can be set up in five minutes. Lola.com uses machine learning and 24/7 support to help travelers easily book trips, while empowering managers to create policies, view budgets and expenditures, and monitor their globetrotting team efficiently. Based in Boston, the company was founded in 2015 by Paul English, co-founder of the travel booking site KAYAK, and is led by CEO Mike Volpe, previously CMO at HubSpot. For more information, visit https://www.lola.com/ and connect on LinkedIn, Twitter, Instagram and Facebook.