Lola.com’s CMO Moderates Session on Customer Success at MassTLC’s Growth 2020
Jeanne Hopkins facilitates panel discussion on lessons learned from building customer success programs – Wednesday, November 20, 2019 – Cambridge, MA
BOSTON – Nov. 20, 2019 – Jeanne Hopkins, CMO at Lola.com, the Agile Travel Management™ company that provides a super simple way to book, manage, report, and save on business travel, is a moderator at MassTLC’s Growth 2020 on Wednesday, November 20, 2019 at Microsoft in Cambridge. Jeanne is moderating the session, “Lessons Learned from Building a Customer Success Program,” where panelists are sharing compelling stories from some of the fastest growing companies on how they achieved their success. Leaders detail why they put their A team on the front lines, how their demand generation hand off keeps their organization customer centric, and what data-driven strategy has led to the highest outcomes.
WHAT: Lola.com’s Jeanne Hopkins Moderates Customer Success Session at MassTLC’s Growth 2020
WHEN: Wednesday, November 20, 2019, 2:00 p.m. – 3:00 p.m. EST
WHERE: Microsoft New England Research and Development Center, 1 Memorial Drive, Cambridge, MA
Acquisition, adoption, retention, and growth are all-important attributes to the customer journey. There is a lot of untapped potential for the typical marketing leader if they look at Customer Lifecycle Marketing instead of strictly ToFu (Top of the Funnel) prospect acquisition. Online communities, advisory boards, advocacy programs, product adoption, events, and customer success efforts in any given company usually go unloved, pushed into different departments with no clear owner or cohesive plan. Attendees learn how to grab the opportunity to stand out by owning the entire customer relationship by focusing on data-driven engagement across all channels.
As CMO at Lola.com, Jeanne leads both the company’s marketing organization, building a metrics-based powerhouse to fuel demand, as well as its customer success organization, ensuring a great Lola customer experience. She was previously Executive Vice President and CMO at Ipswitch (now Progress) and has held executive marketing roles at HubSpot, Symmetricom (now Microsemi), SmartBear, MarketingSherpa and Continuum (now ConnectWise).
At HubSpot, Jeanne’s leadership helped the company land on the number two spot on the Inc. 500 list of fastest growing companies by generating 50,000 net new leads per month. Jeanne is also an accomplished writer, advisor and speaker. She co-authored “Go Mobile,” a top-selling mobile marketing book on Amazon.com. Jeanne serves on the Advisory Boards of Coffee Cup Collective and Sales Lead Management Association. She also serves as the Co-Chair of the MassTLC Sales and Marketing Group. Jeanne has won several industry awards for her achievements as a marketing leader.
Follow the event on Twitter at #Growth2020, and for more information, visit: https://www.masstlc.org/growth2020/
Lola.com makes Agile Travel Management real by providing a super simple way to manage, book and report on business travel, saving employers and travelers time and money. Happy employee travel experiences within a policy can be set up in five minutes. Lola.com uses machine learning and 24/7 support to help travelers easily book trips, while empowering managers to create policies, view budgets and expenditures, and monitor their globetrotting team efficiently. Based in Boston, the company was founded in 2015 by Paul English, co-founder of the travel booking site KAYAK, and is led by CEO Mike Volpe, previously CMO at HubSpot. For more information, visit https://www.lola.com/ and connect on LinkedIn, Twitter, Instagram and Facebook.Contact:
How does your corporate travel policy stack up?
Posted byKathleen Burns