Lola.com’s CMO Joins Bunker Labs Boston Panel on Getting, Keeping, and Growing Customers
Jeanne Hopkins addresses her use of content marketing and inbound methodology on Wednesday, October 30, 2019 at HubSpot in Cambridge
BOSTON – Oct. 30, 2019 – Jeanne Hopkins, CMO at Lola.com, the Agile Travel Management™ company that provides a super simple way to book, manage, report, and save on business travel, is a guest speaker at, “How to Get, Keep, Grow Customers to Drive Your Business,” at an event hosted by Bunker Labs Boston on Wednesday, October 30, 2019 at HubSpot in Cambridge. Learn customer relationship strategies, also known as the get, keep, and grow tactics of customer development. A 501(c)(3) non-profit, Bunker Labs is a national network of veteran entrepreneurs dedicated to helping new veteran entrepreneurs start their own business.
WHAT: Lola.com’s Jeanne Hopkins Joins Bunker Labs Boston Panel on Getting, Keeping, and Growing Customers
WHEN: Wednesday, October 30, 2019, 5:30 p.m. – 8:00 p.m. EDT
WHERE: HubSpot, 2 Canal Park, Cambridge, MA
The discussion is focused on: 1) GET: Employ awareness and acquisition tactics while reducing customer acquisition costs, 2) KEEP: Reduce attrition and retain customers via loyalty programs, product updates, and quality service, and 3) GROW: Increase customer lifetime value by upselling, next-selling, and cross-selling. Hopkins is addressing how she uses content marketing and inbound methodology to build a strong reputation in the market, and in turn, acquire new customers.
Hopkins is a huge proponent of various content formats – press releases, media alerts, blogs, eBooks, podcasts and more – to refresh your website for SEO juice. In the last year, the company launched three podcasts, various blogs including its Business Travel Blog and Dear Yanni, and more than 100 press releases, among other content.
Other panelists include Ryan Callahan, VP Marketing and Partnerships at RallyPoint; CL Tian, Founder of Pinkoa, and Paul Ledoux, Principal at LDX Marketing. The session is moderated by John Kelleher, General Counsel at HubSpot and U.S. Navy Veteran.
As CMO at Lola.com, Hopkins leads both the company’s marketing organization, building a metrics-based powerhouse to fuel demand, as well as its customer success organization, ensuring a great Lola customer experience. She was previously Executive Vice President and CMO at Ipswitch and has held executive marketing roles at HubSpot, Symmetricom (now Microsemi), SmartBear, MarketingSherpa and Continuum.
At HubSpot, Hopkins’ leadership helped the company land on the number two spot on the Inc. 500 list of fastest growing companies by generating 50,000 net new leads per month. She is also an accomplished writer, advisor and speaker. She co-authored “Go Mobile,” a top-selling mobile marketing book on Amazon.com. Hopkins serves on the Advisory Boards of Coffee Cup Collective and Sales Lead Management Association. She also serves as the Co-Chair of the MassTLC Sales and Marketing Group. She has won several industry awards for her achievements as a marketing leader.
This event is part of Bunker Brews, a monthly meetup where the Bunker Labs community, including veterans, military spouses, and civilians, comes together to network with subject matter experts, investors, and thought leaders in an environment focused on growth and development.
For more information on the free event, visit:
Lola.com makes Agile Travel Management real by providing a super simple way to manage, book and report on business travel, saving employers and travelers time and money. Happy employee travel experiences within a policy can be set up in five minutes. Lola.com uses machine learning and 24/7 support to help travelers easily book trips, while empowering managers to create policies, view budgets and expenditures, and monitor their globetrotting team efficiently. Based in Boston, the company was founded in 2015 by Paul English, co-founder of the travel booking site KAYAK, and is led by CEO Mike Volpe, previously CMO at HubSpot. For more information, visit https://www.lola.com/ and connect on LinkedIn, Twitter, Instagram and Facebook.Contact:
How does your corporate travel policy stack up?
Posted byMike Baker