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Lola.com Takes People Ops Beyond HR at Transform 2019

Lola.com CEO and Director of People Ops Present, "How to Run People Operations Like a CEO," at Transform — June 19-21, 2019 — Boston

BOSTON – June 18, 2019 Mike Volpe, CEO of Lola.com, the Agile Travel Management™ company that provides a super simple way to manage, book, and report on business travel, and Emma Brudner the company’s Director, People Operations, are presenting, “How to Run People Operations Like a CEO,” at Transform, taking place on Wednesday, June 19 – Friday, June 21, 2019 in Boston. They are exploring the four different disciplines of People Ops, which go well beyond HR. The event is hosted by SmashFly, makers of the AI-powered talent marketing platform that combines a recruiting CRM, career site, recruiting event management, referrals, and analytics solutions to create a smarter, seamless experience for talent and teams.

WHAT:        Mike Volpe and Emma Brudner Presenting, “How to Run People Operations Like a CEO,” at Transform 2019

WHEN:        Thursday, June 20, 2019, 9:45 a.m. – 10:15 a.m. EDT

WHERE:      The Revere Hotel, 200 Stuart Street, Boston

Drawing on diverse experience, Volpe and Brudner discuss how the best People Ops executives incorporate elements of marketing, customer success, product management, and sales into their roles.

The two encourage HR to talk about company culture as if it were a product of your company. By collaborating with teams at every point in the product and sales process, HR teams can glean insight on how to adapt these processes for attracting and retaining talent - similar to attracting and retaining a loyal customer base. The presentation is also being live streamed.

Volpe is asked to speak at numerous conferences on people operations, leadership, hiring, and culture as well as sales, marketing, and growth, and is a strong advocate for building great teams with a wide range of talent. Prior to landing at Lola.com last year, he was CMO at Cybereason, a cybersecurity SaaS company, where he helped increase the sales pipeline by 650% in a single year and grow revenue by five times during his tenure. He was also part of the founding team at HubSpot, where he spent eight years growing the company from five people to over 1,000 employees, $175m in revenue, and a successful IPO. Volpe is well-known and active in the Boston SaaS and startup communities as a member of the board of directors of Validity and Privy, and as an angel investor in more than 30 startups.

Brudner spent nearly five years at HubSpot, most recently as Director of Marketing, Blog and Community. She was also an associate site and news editor at TechTarget and a contributing editor at Not For Tourists, Inc., a global champion of cutting-edge mobile and social media technologies to find the best local content in neighborhoods around the world.

Transform is about creating an opportunity to learn, innovate, and grow your business, and bringing the brightest minds in the industry together for idea sharing. Attendees leave with actionable ideas to move their companies forward. For more information on the event, visit:

https://www.smashfly.com/transform/smashfly-transform-2019/

About Lola.com

Lola.com makes Agile Travel Management real by providing a super simple way to manage, book and report on business travel, saving employers and travelers time and money. Happy employee travel experiences within a policy can be set up in five minutes. Lola.com uses machine learning and 24/7 support to help travelers easily book trips, while empowering managers to create policies, view budgets and expenditures, and monitor their globetrotting team efficiently. Based in Boston, the company was founded in 2015 by Paul English, co-founder of the travel booking site KAYAK, and is led by CEO Mike Volpe, previously CMO at HubSpot. For more information, visit https://www.lola.com/ and connect on LinkedIn, Twitter, Instagram and Facebook.

Contact:

Tracy Wemett

BroadPR

+1-617-868-5031

tracy@broadpr.com

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