Jeanne Hopkins on How to Align Teams to Support Growth at Chief Growth Officer Summit
Lola.com CMO Presents, “Aligning Sales, Product & Marketing. Stronger Together,” on Thursday, March 21, 2019 in Brooklyn, NY
BOSTON – Mar. 20, 2019 – Jeanne Hopkins, CMO at Lola.com, the Agile Travel Management™ company that provides a super simple way to manage, book and report on business travel, is presenting, “Aligning Sales, Product & Marketing. Stronger Together,” at the Chief Growth Officers Summit, taking place on Thursday, March 21 – Friday, March 22, 2019 in Brooklyn, NY. This presentation arms attendees with insights to facilitate better integrations between various teams and silos within your business, and how to align teams to support continual growth.
WHAT: “Aligning Sales, Product & Marketing. Stronger Together,” Presented by Jeanne
Hopkins at the Chief Growth Officers Summit
WHEN: Thursday, March 21, 2019, 9:40 a.m. EDT
WHERE: NEWLAB, 19 Morris Avenue, Brooklyn, NY
Hopkins leads both Lola.com’s marketing organization, building a metrics-based powerhouse to fuel demand as well as its customer success organization, ensuring a great Lola customer experience. She was previously Executive Vice President and CMO at Ipswitch and has held executive marketing roles at HubSpot, Symmetricom (now Microsemi), SmartBear, MarketingSherpa and Continuum. At HubSpot, Hopkin’s leadership helped the company land on the number two spot on the Inc. 500 list of fastest growing companies by generating 50,000 net new leads per month.
Hopkins is also an accomplished writer, advisor and speaker. She co-authored “Go Mobile,” a top-selling mobile marketing book on Amazon.com. She serves on the Advisory Boards of BrightInfo, Bedrock Data and Sales Lead Management Association, and serves as the Co-Chair of the MassTLC Sales and Marketing Group. Hopkins has won several industry awards for her achievements as a marketing leader.
The only dedicated Chief Growth Officer Summit, this event addresses strategies and tactics that drive rapid, cost-effective and sustainable enterprise growth. The event is attended by the world’s largest companies and most exciting startups. For more information, visit: https://chiefgrowthofficersummit.com/
Lola.com makes Agile Travel Management real by providing a super simple way to manage, book and report on business travel, saving employers and travelers time and money. Happy employee travel experiences within a policy can be set up in five minutes. Lola.com uses machine learning and 24/7 support to help travelers easily book trips, while empowering managers to create policies, view budgets and expenditures, and monitor their globetrotting team efficiently. Based in Boston, the company was founded in 2015 by Paul English, co-founder of the travel booking site KAYAK, and is led by CEO Mike Volpe, previously CMO at HubSpot. For more information, visit https://www.lola.com/ and connect on LinkedIn, Twitter, Instagram and Facebook.
Published Date : March 20, 2019
Posted byMike Baker