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From CMO to CEO, Lola.com’s Mike Volpe Delivers Mainstage Keynote at MarTech Conference

A year into top job at Lola.com, Mike Volpe shares insight from his atypical experience of moving from marketer to CEO at MarTech – September 16-18, 2019 – Boston

BOSTON – Sept. 11, 2019Mike Volpe, CEO of Lola.com, the Agile Travel Management™ company that provides a super simple way to manage, book, report, and save on business travel, is delivering the mainstage keynote, “From CMO to CEO: The Journey and Lessons Learned,” at The MarTech® Conference, taking place on Monday, September 16 – Wednesday, September 18, 2019 in Boston. After stints as CMO at HubSpot and Cybereason, Volpe moved into the top job at Lola.com in July of last year. In true Volpe fashion, the first-hand account of his atypical experience promises to be insightful as well as entertaining.

WHAT: Lola.com’s Mike Volpe Delivers Mainstage Keynote at MarTech Conference

WHEN: Wednesday, September 18, 2019, 9:00 a.m. EDT

WHERE: Hynes Convention Center, Boston, MA

“Marketing hasn’t traditionally been the path to the CEO job, but changes may be on the horizon,” said Volpe. “In the last year, I’ve been experiencing this fairly uncommon journey from marketing leader to CEO, and the CMO role may be new and fertile breeding ground for CEOs. There are strengths and weaknesses that a marketer brings to the role, and I’m excited to share my journey at MarTech, including how a CMO can prepare to be CEO and how being CEO changes the way you think about marketing.”

While at Cybereason, a cybersecurity SaaS company, Volpe helped increase the sales pipeline by 650% in a single year and grew revenue by five times during his tenure. Previously, he spent eight years at HubSpot growing the company from five people to over 1,000 employees, $175M in revenue, and a successful IPO.

Volpe is well-known and active in the Boston SaaS and startup communities as a member of the board of directors of Validity and Privy, and as an angel investor in more than 30 startups. He has been asked to speak at numerous conferences on sales, marketing, and growth, as well as people operations, leadership, hiring, and culture and is a strong advocate for building great teams with a wide range of talent. Follow him on Twitter, LinkedIn, and Instagram.

MarTech attendees will hear from senior-level marketers who are redefining how their organizations deploy martech to achieve business results with time-saving solutions that deliver ROI. Volpe is among more than 55 presenters delivering insights and actionable tactics to solve confounding marketing challenges.

For more information on The MarTech Conference, visit: https://martechconf.com/east

About Lola.com

Lola.com makes Agile Travel Management real by providing a super simple way to manage, book and report on business travel, saving employers and travelers time and money. Happy employee travel experiences within a policy can be set up in five minutes. Lola.com uses machine learning and 24/7 support to help travelers easily book trips, while empowering managers to create policies, view budgets and expenditures, and monitor their globetrotting team efficiently. Based in Boston, the company was founded in 2015 by Paul English, co-founder of the travel booking site KAYAK, and is led by CEO Mike Volpe, previously CMO at HubSpot. For more information, visit https://www.lola.com/ and connect on LinkedIn, Twitter, Instagram and Facebook.

Contact:
Tracy Wemett
BroadPR
+1-617-868-5031
tracy@broadpr.com

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