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Longitude, Latitude and the Lola Brand

Longitude, Latitude and the Lola Brand


We’re launching the Lola brand on the Lola website and in our private beta iOS app this week.

Our goals for branding Lola were to be fun and simple, just like our aspirations for the travel service we’re creating.

As we’ve mentioned, the name Lola is shorthand for longitude and latitude, and in keeping with that idea, the Lola word mark and icon are composed of a single line representing longitude and a circle representing latitude.

Welcome to Lola. Hope you like it as much as we do.


About the Author: Jeanne Hopkins